This video is trying to tell people that innovation can help people with limited space do many things, and at the same time, it helps you organise and saves space at the same time.
This innovation is a combination between pens, printers, and colours. (self explanatory pictures)
3. "Simplicity is the ultimate sophistication"
Simplicity means organised, neat, beauty, purity or clarity. However a design/product that is too simple shows lack of ideas or it might not fulfil it's function.